The aim of this brief was to create a campaign that promotes a music festival being held in Sheffield on the 3rd of march. The event is family orientated and is an all day event. Daylight, Twilight and Into the night.
Here are some of our initial ideas which enabled us to produce a foundation and something to work on.
One of my first ideas was abandonment which we have developed further and further. Below you can see how this idea has developed :
Strap line: Dont Miss A Moment...
to push the campaign further we decided to carry on with the abandonment theme but this time an idea we had was to leave objects such as a pram or zimmer frame etc around town. not only will we leave them around town but they will also be one colour, this is so that there is a re accruing theme in order for the public to realise the meaning to why they are their. information about the festival will also be attached to the abandoned object.
