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ForeverYoung Campaign

'ForeverYoung' is a campaign that we have created in order to change the lives of families across England in order to get them more active. We intend to make exercise FUN and change the idea of it being a strenuous task to something they want to do for fun and enjoyment. Also the idea of the campaign is to improve their diets by providing alternative things to eat instead of such things as fast food and microwave meals. All in all it is to improve families attitude towards a healthier way of living.

We are not looking to offend parents by saying what they have been doing up to this point to is wrong. Or even asking families to change, we simply wish to offer an easy, affordable, alternative way of living, without turning their everyday routines upside down.

Our research leads us to believe that the society of today thinks that they do not have the time to stay active and eat well. With ready meals becoming increasingly popular and the number of overweight children in the UK increasing drastically over the past 5 years we at ForeverYoung believe has to stop now.

Simply by joining up to the web site, we will automatically send you a scheme for you and your children to fill out over a weekly period. This gives your kids motivation to do exercise in order to receive positive rewards that you the parent/ guardian will chose as you please.

One of the biggest excuse as to why families don’t stay active as much as they could is due to ‘lack of time’. The way in which ForeverYoung tackles this is with the App. This is where people will be able to get information on how to live a healthier lifestyle whilst being out and about. It will contain tips on nutrition, different forms of activities and exercise you can do depending on whether you’re inside or out. Another way the App utilises time is by providing a ready made shopping list which guides you step by step towards a healthier way of living.


Not being able to think of fun and exciting activities for your self and for your children isn’t a problem with the ForeverYoung App. By simply filling out the number of participants i.e parents, children and whether they would prefer to exercise indoors or outdoors or both, would give our team of experts enough information to create a programme which suggests activities and simple guidance towards a healthier, more active way of living. This programme would then be sent back to you within a matter of days.

There is scope for investment from supermarkets regarding the shopping list feature which could link directly to online shopping. Through these supermarkets we could also use in-store advertising for ForeverYoung. 

Do the kids deserve rewards?....

experimenting

Final Web Design

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WEB take 2

new look? fresher... more professional.... family friendly

To Shock or not to Shock ?

This is a simple, interesting way to compare the two lifestyles, one being healthy and the other not so much. is their a way in which i could create something similair in order to shock families and get them off the sofa.  

Everybody has heard of the term couch potato, but what is there family was referred to in a similar way. 

4everYoung CAMPAIGN

'4everYoung' is a campaign that we have created in order to change the lives of families across England in order to get them more active. We intend to make exercise FUN and change the idea of it being a strenuous task to something they want to do for fun and enjoyment. Also the idea of the campaign is to improve their diets by providing alternative things to eat instead of such things as fast food and microwave meals. All in all it is to improve families attitude towards a healthier way of living.

We are not looking to offend parents by saying what they have been doing up to this point to is wrong. Or even asking families to change, we simply wish to offer an easy, affordable, alternative way of living, without turning their everyday routines upside down.

We shall begin with releasing a teaser campaign in order to raise eyebrows. simply containing shocking imagery or text with 4everYoung at the bottom of it, the name of the campaign would be at the bottom simply so that if people are intrigued they can google it. This would be included in the free paper which is direct mail to your house.  A week later another direct mail would be released but this time it would include vital information about the programme we are offering. Also we shall create leaflets and hand them out in public areas, including gyms, coffee shops, shopping centres etc just to raise awareness through out the UK. The leaflet will contain vital information including the web address which is how you download the app. The app is where people will be able to get information on how to live a healthier lifestyle whilst being out and about. It will contain tips on nutrition i.e what to do, what not to do etc. it will also suggest different forms of activities and exercise you can do depending on whether your inside or out.

Web Design

Is less colour more effective? hmmmmm

further progress

INTERACTIVE web

 early stages within the design, much more yet to add.

Realisation!!

We need to get people aware of what they are putting them selves through and their children through. 

initial ideas

Playing with simple shapes in order to create an effect.

Obesity

Adult Obesity Rates and Statistics

According to the National Health and Nutrition Examination Surveys (NHANES) (2009-2010), approximately 69% of adults are overweight or obese, with more than 78 million adult Americans considered obese.

Childhood Obesity Rates and Statistics

Children have become heavier as well. In the past 30 years, the prevalence of childhood obesity has more than doubled among children ages 2 to 5, has nearly tripled among youth ages 6 to 11, and has more than tripled among adolescents ages 12 to 19. However, recent data suggest that the rate of overweight in children did not increase significantly between 1999 and 2008, except in the heaviest boys (BMI for age greater than or equal to the 97th percentile).

This rate, though, remains alarmingly high. About 17% of American children ages 2 to 19, or 1 in 6, are obese. Further, the latest data continue to suggest that overweight and obesity are having a greater effect on minorities, including blacks and Hispanics.

What we will need to bare in mind.

·       Make a commitment. You need to make a commitment to yourself and your family to eat healthy, move more, and reduce screen time. All of these actions will help keep your family in energy balance.

·       Create a support network. It helps to have family, friends, and co-workers who will support you in your new lifestyle habits. Families can serve healthy meals for gatherings and your friends can limit drinks with added sugar. You can also limit TV watching time when your children are playing together. At work, go on short power walks with colleagues and talk to co-workers about making healthier choices at the cafeteria or vending machine. Let as many people as possible know what your goals are and, hopefully, they will not only support you, but join you!

·       Set realistic goals. The best goals are specific, possible, and forgiving (not perfect). "Eat three servings of fruit a day" is a better goal than "eat more fruit."

Over weight families

For this brief we need to create an advertising campaign with an extremely useful strategy in order to make families appreciate the need to exercise and live healthy lifes styles.
We need to target the problem and create a solution with this in mind. one of the biggest problems of the 21st century is technology, from TVs to game consoles.

How 1950s women stayed slim

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They may not have worked out in the gym, competed with men in the office or followed the Atkins Diet.But 50 years ago women still managed to burn up many more calories than their counterparts today.Research suggests the housework and general exercise that stay-at-home housewives did in 1953 were more successful at shedding the pounds.The mothers and grandmothers of today's generation burnt well in excess of 1,000 calories a day through their domesticated lifestyle, according to the study by the woman's magazine Prima.But females today get through only 556, even though seven in ten think they are healthier than the post-war generation.Modern women also consume a lot more calories, 2,178 a day now as opposed to 1,818 then. This could be down to eating more junk food, the study suggested, as women in 1953 were more likely to cook meals from scratch with a mixture of ingredients.Not everything in 'the old days' appears to have been healthier, according to Prima, which compared the lifestyles of women in 1953 and those of today.They would often eat twice as many eggs and used almost twice as much cooking fat and oil as women today. They also ate more sugar and less chicken.Most meals were served with vegetables, although it was more likely to be swede, turnips and sprouts rather than the aubergines, mange- tout or rocket favoured today.Appliances such as washing machines and dishwashershave also played their part in reducing the amount of calories burned, the research showed.Women in 1953 would spend three hours a day doing the housework, an hour walking to and from the shops in the town centre, an hour on the shopping itself and another hour making dinner.Many had lunch to prepare, too, as many husbands came home to eat in the middle of the day.More calories would have been burned, of course, walking the children to and from school, since the family car was still a rarity.Today, women drive rather than walk, have freezers which mean fewer shopping trips and use supermarkets which provide everything under one roof.It is all a far cry from 50 years ago when they would have to traipse between the butcher's, to the baker's, the greengrocer's and other specialist stores.Women 50 years ago didn't, however, have the benefit of 45 minutes on the treadmill or an evening class in Pilates.In 1953, their idea of relaxation was listening to Housewives' Choice while they washed up the breakfast things or Mrs Dale's Diary when they stopped to enjoy tea and a biscuit for elevenses.The children needed playingwith, too, as few families had a TV set to keep them quiet.Evening entertainment involved listening to the radio again, curling up with a book or playing board games. And in a less disposable age there was always plenty of darning and mending to do by the fire.Prima editor Maire Fahey said the magazine decided to study the contrasting lifestyles following an earlier survey which revealed how today's women were neglecting their health.She added yesterday: 'It is telling that modern technology has made us two-thirds less active than we were. It goes to show the importance of exercise in the battle to maintain a healthy balance.'Exercise and diet are not the only things to radically change over the last half-century.In the 1950s, a new home cost £2,000 but an office worker's average wage was just £ 14 a week.A loaf of bread and a pint of milk was the pre-decimal equivalent of 3p, a pint of beer 9p and 20 cigarettes 18p.Housewives in the 1950s enjoyed much more active sex lives than women of today, other research has found, because their time was not divided between career, childcare and socialising as it is now.

·       The diets half a century apart 

Average calories consumed a day 

1953 
Breakfast: One slice toast and butter and boiled egg 220 
Lunch: Corned beef sandwich and butter 430 
Snack: Slice Victoria sponge 175 
Dinner: Two pork chops, boiled potatoes, swede, cabbage, tinned pears and custard 993 
TOTAL: 993 

2003 
Breakfast: Two slices toast, margarine and honey: 378 
Snack: Crisps and chocolate bar: 400 
Lunch: Slice toast and full fat cheese spread, chocolate biscuit: 250 
Dinner: Home-made chicken curry, rice and naan bread and Snack: chocolate bar: 1150 
TOTAL: 2,178 

Average calories burned a day 

1953 
Three hours housework (150 cals an hour): 450 
One hour walking to shops (280 cals an hour): 280 
1 hour shopping (200 cals an hour): 200 
1 hour cooking (162 cals an hour): 162 
TOTAL: 1,092 

2003 
Two hours housework (150 cals an hour): 300 
30 minutes gardening (350 cals an hour): 175 
30 minutes cooking (162 cals an hour): 81 
TOTAL: 556