Sean Dineen - Advertising

'ForeverYoung' is a campaign that we have created in order to change the lives of families across England in order to get them more active. We intend to make exercise FUN and change the idea of it being a strenuous task to something they want to do for fun and enjoyment. Also the idea of the campaign is to improve their diets by providing alternative things to eat instead of such things as fast food and microwave meals. All in all it is to improve families attitude towards a healthier way of living.

We are not looking to offend parents by saying what they have been doing up to this point to is wrong. Or even asking families to change, we simply wish to offer an easy, affordable, alternative way of living, without turning their everyday routines upside down.

Our research leads us to believe that the society of today thinks that they do not have the time to stay active and eat well. With ready meals becoming increasingly popular and the number of overweight children in the UK increasing drastically over the past 5 years we at ForeverYoung believe has to stop now.

Simply by joining up to the web site, we will automatically send you a scheme for you and your children to fill out over a weekly period. This gives your kids motivation to do exercise in order to receive positive rewards that you the parent/ guardian will chose as you please.

One of the biggest excuse as to why families don’t stay active as much as they could is due to ‘lack of time’. The way in which ForeverYoung tackles this is with the App. This is where people will be able to get information on how to live a healthier lifestyle whilst being out and about. It will contain tips on nutrition, different forms of activities and exercise you can do depending on whether you’re inside or out. Another way the App utilises time is by providing a ready made shopping list which guides you step by step towards a healthier way of living.

Not being able to think of fun and exciting activities for your self and for your children isn’t a problem with the ForeverYoung App. By simply filling out the number of participants i.e parents, children and whether they would prefer to exercise indoors or outdoors or both, would give our team of experts enough information to create a programme which suggests activities and simple guidance towards a healthier, more active way of living. This programme would then be sent back to you within a matter of days.

There is scope for investment from supermarkets regarding the shopping list feature which could link directly to online shopping. Through these supermarkets we could also use in-store advertising for ForeverYoung.