final posters

Iphone App, store locater

With Nurishemnt not being one of the biggest brands out there at the moment, it has quite hard to find them near you. For this reason we have created an application on your iphone with clocks your positions and shows you clearly on a map where the nearest stores are to you which sell nurishment.

Product placement

Social Media Strategy... competitions

Images From the Alps

These are the images my father took whilst biking in the Alps.
i intend on using these images in order to promote the chance to win the trip to the Alps but also to promote how nurishment will give you an active, healthy life.
I believe the images of people overcoming such climates as these goes well with our strap line ' have you got the minerals?'. this is because with it having the double meaning of implyin that nurishmant has the minerals you need it also asks the question, have you got the balls? meaning are you tough enough. and with these images demonstrating extreme circumstances but overcoming them will give them audience the belief that they will be able to do amazing things such as a trip to the Alps, and achieve what ever they want.

 

 

Competition timeee

With the idea of creating a competition in order to drive the sales further. we began to think about what extreme place would active people go, where there was difficult challenges to over come such as massive hills, snow and such things. By thinking about this it brought me back to past experience where my dad had been on biking trips to the Alps.

This is then where the whole biking idea came from. Relating Nurishment to overcoming such challenges as these.

Lucozade competition

As you can see at the top of this bottle of lucozade there is a chance to win tickets to 'win a festival festival road trip every day'.

The ‘Win a Festival Road Trip Every Day’ will drive incremental sales for the brand and category by offering consumers the chance to win tickets for ‘you and two mates’ to a top UK festival every day.

Backed by a £2m marketing campaign, the new promotion is expected to significantly boost the fast growing Sports and Energy Category and grow the £262m Lucozade Energy brand. The energy sector, in particular, is performing phenomenally well (+16.7% YOY) with Lucozade Energy spearheading the market and growing by £14m in the past year alone.

The exciting new campaign from Lucozade Energy is designed to capture the attention of 16 to 34 year-olds who are the main audience at music festivals. It will reach 500,000 consumers at the festivals throughout the year and will facilitate growth for the category.

With Nurishment we intend on creating such a campaign as this in order to boost sales. In our brief we stated that we wished to push nurishements advertising in order to gain more consumers which in hand would boost sales.