Sir John Hegarty... shaping our future

" Writing is just describing pictures "

Sir John Hegarty is an extremily successful man, from art school to being an advertising genius Hegarty has had an astounding career. After seeing him in his lecture this evening, i have realised how much work he has done over the years and how successful each and every one has been. some of his work has even changed the way we live our lives.

Boxers.... John Hegarty is part of the reason as to why we as a nation wear boxer shorts today.
this is down to the creative minds of BBH when they created the 1985 Levi's advert.



here you can see Nick Kamen in a pair of boxers, which initially was ment to be pants. however when BBH sent off the idea the production team wouldnt allow it unless he wore boxer shorts. and this is a reason as to why we wear boxers today.

De-Icer Advert Video

Brought back to life !

Muller Advert 2011



This is hands down one of the most creative, fun and interesting yogurt adverts of all time. Its's almost as though the advertisers at muller all sat down and let their imaginations run wild. With the car from the night rider being the first thing your introduced to you don't have a clue what the advert could possibly be, then a robot transforms from a muller van turning a traffic warden into yogi bear. Fruit then fly s through the air assisted by enchanted horses, turning boring business men into Mr.Men characters. Muttley, from wacky races then fly s in saving the day. All these characters plus more in one advert is always going to equal success, and something that will catch the attention of a wide range of audience.

Personally i believe that there is a inner meaning with this advert. Aimed at the older audience who have become stuck in a 9-5 job with not much fun and adventure in there lifes. I get this from when Yogi Bear  is introduced and comes in contact with the pedestrians who are all in grey and dull coloured clothing. after this fruit is then flung at them turning them into charcters, which i believe is 'there inner child' being released.
All in all i think that it is a magical advert and when ever it comes on it makes me smile.

Southern Comfort - Invented in New Orleans

Location, Location

The reason as to why i have acknowledged this advertisement was due to where it is located. With Sainsburys sitting just behind the ad, i believe it is in a great location in order to achieve an increase in sales. The ad is also located next to the car park entrance so that pedestrians and people in there vehicles will be able to see it rather clearly, and potentially it may encourage them to purchase Southern Comfort.

WWF- The Panda Made Me Do It

This is a poster from the campaign, 'The panda made me do it' . it is in order to protect the natural world and encourage people to make a change. Here is a link to the web site ... 

http://wwf.org.uk/how_you_can_help/the_panda_made_me_do_it/

I find that the poster above supports the campaign well. it is bold and delivers the message clearly as it is in black and white, so there is nothing to distract you from the point. It is also clear in relation to what message they wish to deliver and i personally believe that its effective. In this occasion this poster is in a shopping centre. This is a excellent place for a campaign to be advertised due to the fact that thousands of people will look upon it each day. 

campaign photos of 2011

Heineken - Open Your World

With this 'Open Your World' campaign, Heineken recognises the legend in all of its drinkers. Men who know their was around and recognise a fine beer when they taste one.

In "The Entrance," the film's hero demonstrates his legendary-ness by making the ultimate party entrance. We see his charm his way past a coterie of colourful characters, including the beautiful wife of a dignitary, a gun slinging oil baron and even a kung fu assassin before jamming on stage with the lead singer of The Asteroids Galaxy tour. This Danish alternative pop band sings its single, "The Golden Age," an apropos sound track for the legendary action.

Personally i believe that this advertisement is extremely effective and has the potential to attract a wide range of audience as it is filled with many different aspects and attraction such as the attractive male lead and many attractive females. The music ' the golden age' is a very up to date song which is main stream and not a niche track. Also the environment in which they are in is very elegant attracting an older audience who can relate to such events.

ADVERTISING IN RELATION TO SOCIAL NETWORKI

 Advertising has become easily accessible through social networking.

e.g. facebook, where when every time that you refresh your home page or return to the main menu there is a new advertisement that appear bottom right .

These are a few advertisements that popped up after one refresh.

Such adverts as these can receive millions of likes within a matter of weeks, even days.

Here is a video explaining how facebook enables you to allow your brand to grow and grow through social networking.

http://www.youtube.com/watch?v=OIw8kGulmB8

Here is another video, which I believe is more relevant to how advertising through facebook can be so successful and how quick it takes to develop and grow within such a small amount of time.

http://www.youtube.com/watch?NR=1&v=Yhn0-MrDR18

This print screen I have captured through facebook demonstrates how easy it is to introduce your advertisement to the internet and millions of people.

Group G; Flux Presentation

For our group presentation we are researching flux, focusing on four main points:

1. technological
2. cultural
3. social
4. contextual shifts within design

once set this breif i went off and began research which started with jotting down ideas in relation to the four points. These were : 

• fashion
• style
• internet
• design movements
• consumers
• popularity
• networking

Richard Swarbrick : Wayne Rooney A Piece Of Art

With me being heavily involved with football and art, when i saw this advert created by Richard Swarbrick. This is personally one of the best adverts i have seen in a long time. Not only does it capture a moment of excellence but also it demonstrates art that has been brought to life. The way in which he has captured the movement of not only Wayne Rooney but also all of the other players. 

Richard Swarbrick, 33 year old male who had previously hand drawn an animation of Gareth Bales goal only four months before he was asked to work for 'The Sun'. This initial video had attracted the attention of 100,000 people in three days. since then he has made numerous works of art similar to this including, coverage of Gareth Bale against Inter Milan, Cesc Fabregas against tottenham and another favourite of mine is the the coverage of El Classico. 

Below is a link to the sun website where you can see a short video which consists of more footage of the ad and also shows Richard Swarbrick constructing it and talking you through the stages he had to go through to achieve the effects necessary.

http://www.thesun.co.uk/sol/homepage/video/sun-exclusive/3722790/Wayne-Rooney...

Cool Eco-Campaign: Climate Change Melts Man in Buenos Aires

Whilst looking for inspiration online for my own campaign i stumbled across this. It is the cool eco campaign, which has been created by the red cross of argentina to raise awareness about climate change. 

 It really caught my eye as i have never seen a campaign such as climate change approuched in this manor. It is an illusion of a man who has been melted to the pavement emphasising the fact that a change will happen. I believe it is highly effective simply because it would have attracted alot of attention from the general public as they past by.