4everYoung CAMPAIGN

'4everYoung' is a campaign that we have created in order to change the lives of families across England in order to get them more active. We intend to make exercise FUN and change the idea of it being a strenuous task to something they want to do for fun and enjoyment. Also the idea of the campaign is to improve their diets by providing alternative things to eat instead of such things as fast food and microwave meals. All in all it is to improve families attitude towards a healthier way of living.

We are not looking to offend parents by saying what they have been doing up to this point to is wrong. Or even asking families to change, we simply wish to offer an easy, affordable, alternative way of living, without turning their everyday routines upside down.

We shall begin with releasing a teaser campaign in order to raise eyebrows. simply containing shocking imagery or text with 4everYoung at the bottom of it, the name of the campaign would be at the bottom simply so that if people are intrigued they can google it. This would be included in the free paper which is direct mail to your house.  A week later another direct mail would be released but this time it would include vital information about the programme we are offering. Also we shall create leaflets and hand them out in public areas, including gyms, coffee shops, shopping centres etc just to raise awareness through out the UK. The leaflet will contain vital information including the web address which is how you download the app. The app is where people will be able to get information on how to live a healthier lifestyle whilst being out and about. It will contain tips on nutrition i.e what to do, what not to do etc. it will also suggest different forms of activities and exercise you can do depending on whether your inside or out.