The first place we visited was a extremely successful agency called MWO who have done such campaigns as swift cover with iggy pop:
Wickes: with the iconic strap line 'its got our name on it'
and many more campaigns which have lead on to being great successes, wether that be tv, print, digital or radio.
We met at 10 o'clock in the morning where we were given a brief and below is the exact one i was given :
Once receiving this we got told we had to deliver a presentation of our campaign idea at 4:30pm, although this only gave us the afternoon to generate ideas, it gave us a taste of the real world were sometimes you have to deliver ideas in a matter of hours.
the basis to our campaign was a man who unlike everyone else was extremely laid back and relaxed due to the fact that he had sorted out his car insurance so efficiently and quick. some ideas consisted of him being in busy situation and others were more abstract ideas. such as him casually sitting on the edge of a cliff having a picnic dangling his feet, with no worry s in the world. this idea was created to emphasis how relaxed he was under any circumstances.
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