John Lewis
christmas 2011
This is evokes early childhood memories of the festive season. Which prompts powerful emotions and Christmas nostalgia.
Through out the ad you are lead to believe that the child is being somewhat stubborn and overly anxious to open his presence. Where really this anxiety is purely unselfish of him as he gives his parents their present first.
This is an ESP as it shows how John Lewis is a family orientated department store. And shows how it is just as important to give presents as receiving them.
Coca Cola- "holidays are coming"
These christmas adverts have been around for many years and for a lot of people the first time they see this advert triggers their christmas cheer as they believe it is the first sign of christmas.
These adverts are so effective simply due to the fact that although coca cola is a brand which is around all year. As soon as this ad is released it links coca cola directly to christmas.
A running link with ESP's within such adverts as these is christmas and the interaction between familys. whether that is direct family or reltions. i beleive a strong and powerful connections is between grandparents and grandchildren. This connection is used a lot in the festive seasons. It's also a very clever way of linking the brand to the consumer.
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