i intend on using these images in order to promote the chance to win the trip to the Alps but also to promote how nurishment will give you an active, healthy life.
I believe the images of people overcoming such climates as these goes well with our strap line ' have you got the minerals?'. this is because with it having the double meaning of implyin that nurishmant has the minerals you need it also asks the question, have you got the balls? meaning are you tough enough. and with these images demonstrating extreme circumstances but overcoming them will give them audience the belief that they will be able to do amazing things such as a trip to the Alps, and achieve what ever they want.
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