Competition timeee

With the idea of creating a competition in order to drive the sales further. we began to think about what extreme place would active people go, where there was difficult challenges to over come such as massive hills, snow and such things. By thinking about this it brought me back to past experience where my dad had been on biking trips to the Alps.

This is then where the whole biking idea came from. Relating Nurishment to overcoming such challenges as these.