Cool Eco-Campaign: Climate Change Melts Man in Buenos Aires

Whilst looking for inspiration online for my own campaign i stumbled across this. It is the cool eco campaign, which has been created by the red cross of argentina to raise awareness about climate change. 

 It really caught my eye as i have never seen a campaign such as climate change approuched in this manor. It is an illusion of a man who has been melted to the pavement emphasising the fact that a change will happen. I believe it is highly effective simply because it would have attracted alot of attention from the general public as they past by.