" Writing is just describing pictures "
Sir John Hegarty is an extremily successful man, from art school to being an advertising genius Hegarty has had an astounding career. After seeing him in his lecture this evening, i have realised how much work he has done over the years and how successful each and every one has been. some of his work has even changed the way we live our lives.
Boxers.... John Hegarty is part of the reason as to why we as a nation wear boxer shorts today.
this is down to the creative minds of BBH when they created the 1985 Levi's advert.
here you can see Nick Kamen in a pair of boxers, which initially was ment to be pants. however when BBH sent off the idea the production team wouldnt allow it unless he wore boxer shorts. and this is a reason as to why we wear boxers today.
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