Heineken - Open Your World
With this 'Open Your World' campaign, Heineken recognises the legend in all of its drinkers. Men who know their was around and recognise a fine beer when they taste one.
In "The Entrance," the film's hero demonstrates his legendary-ness by making the ultimate party entrance. We see his charm his way past a coterie of colourful characters, including the beautiful wife of a dignitary, a gun slinging oil baron and even a kung fu assassin before jamming on stage with the lead singer of The Asteroids Galaxy tour. This Danish alternative pop band sings its single, "The Golden Age," an apropos sound track for the legendary action.
Personally i believe that this advertisement is extremely effective and has the potential to attract a wide range of audience as it is filled with many different aspects and attraction such as the attractive male lead and many attractive females. The music ' the golden age' is a very up to date song which is main stream and not a niche track. Also the environment in which they are in is very elegant attracting an older audience who can relate to such events.
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