This is a similar approach to how i wish to advertise Nurishment as.... a boost to your day. I also like the look and tone of voice here. Its fresh, clean, not over powering by using too many colours. It has stuck to a rule of yellow, shades of green and white.
Berocca and nurishment both have similar vitamins in them, for example the both contain :
- Thiamin (vitamin B1)
- Riboflavin (vitamin B2)
- Niacin (vitamin B3)
- Vitamin B6
- Folacin
- Zinc
Although Berocca is in tablet form and nurishment is in a drink form it is clear to see that they both have a similar effect. " you but on a good day ". You can purchase Berocca from most supermarkets and stores all over whereas Nurishment isn't so easy to find. I believe by pushing the advertising for Nurishment i could make it just as successful and popular as a way to 'boost your day'.
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