Final Brief

Nurishment brief

Background…

• ·      Nutritionally enriched milk drink
• ·      A refreshing energy supplement
• ·      Over 20 years old
• ·      Dunn river product
• ·      Jamaican

     Competition:

• innocent smoothies (promote all goodness in one drink) 
• red bull (energy)
• Lucozade (energy)

What we intend to do…

Create :

• ·      Awareness
• ·      Interest
• ·      Promote a healthier living
•     Promote it as an all in one nutritious can.

Not only for active people, but people without time to consume enough nutrients from a day-to-day basis.

Proposition

Highlight that all your nutritional goods for one day is in one can.  This is the message we’d like to portray.

Insight…

These days the target audience lead busy lives and don’t always have time to take in all their required nutrients for one day. The idea of it is also to replace some of your lost energy without taking too much time out of their busy schedules.

Target…

• ·      Body conscious, healthy young adults aged around 18-35.
• ·      People with busy schedules
• ·      Sportsmen or women
• ·      Hard workers i.e builders

For a boost they would usually drink such products as ‘lucozade’ ‘Powerade’ or ‘red bull’ and also if body conscious and like to work out they’d purchase protein in order to make their own shakes.

Look and Tone…

Fresh, bright, retro feel, no nonsense. Says what it is in the name.

Almost a ‘re-launch’ making people recognize the brand for the right reasons.

Media…

TV, print, online viral, promo

Mandatories…

Create a fresh vibe whilst maintaining its retro look.