What we intend to do…
Create a greater awareness and interest in nurishment as a drink for not only active healthy people, but people without time to consume enough nutrients from a day-to-day basis. Promote it as an all in one lifesaving can. Give the audience the nutrients they need without interrupting their day.
How the campaign will achieve this…
By highlighting that all your nutritional goods for one day is in one can. This is key in making it appeal to the target audience.
Insight…
These days the target audience lead busy lives and don’t always have time to take in all their required nutrients for one day. Whether that be due to the fact it is a full time mother with 3 children to worry about or a busy office worker with a lot of things on their plate.
Target…
Young body conscious healthy young adults, aged around 18-35. Busy people, starting new careers, being swamped in an existing one, full time new mothers/fathers who simply don’t have enough time to worry about their consumption of nutrition.
For a boost they would usually drink such products as ‘lucozade’ or ‘powerade’ and also if body conscious and like to work out they’d purchase protein in order to make there our shakes.
Message…
All you need for one day in one can.
Why…
Healthy intake of all is what is good for you…. In one can
Look and Tone…
Fresh, bright, retro feel, no nonsense. Says what it is in the name.
Almost a ‘re-launch’ making people recognise the brand for the right reasons.
Media…
TV, posters, online banners est. Social media, promo
Mandatories…
Create a fresh vibe whilst maintaining its retro look.
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